About Us

Gili Closet was formed by friends chatting and mourning about how busy life can be and if only our kids’ clothes could just ‘grow’ with them. And suddenly we thought, why not? We took that silly idea to a daddy, and surprisingly he said: that would be awesome!!! Of course, less time shopping, more time for the family, who doesn’t like that. And so Gili was born: A minimalist capsule wardrobe for growing babies.

As parents, we face a large number of consumer decisions and purchase pressure. But babies indeed need much less. Above all, they need love and care. Our mission is to create a new time saver for parents that is gentle to the planet. Using Gili Closet to save time, reduce waste, and give extra care to our babies while keeping our organized and ethical lifestyle.

The Swedish phrase “Lagom är bast” means “the right amount is best”. We believe that’s the key to sustainable living, a balance that requires much fewer products while giving us much more energy to enjoy life. Everything we do has always been circling around this key value. From curating to packaging each Gili Capsule, we have always put parents' love, balance, and lifestyle first.

Gili creates not only an alternative way for you to shop but also an introduction to your baby to a world of happiness and freedom. A capsule where babies learn at the very first stage of life to be their true selves and care about the planet.